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KNEC Diploma Marketing Management Notes
KNEC Diploma Marketing Management Notes
$42.92
$79.83
Marketing Management Notes KNEC Diploma Number of Pages: 123 Pages File size: 24.6 MB File Format:pdf Suitable for: Certificate, Diploma, University and Professional Courses TOPICS COVERED Topic 1: Introduction to Marketing Management Topic 2: Marketing Environment Topic 3: Consumer and Organizational Buyer Behaviour Topic 4: Market Segmentation Targeting and Positioning Topic 5: Product Decisions Topic 6: Pricing Decisions Topic 7: Distribution Decision Topic 8: Promotion Decisions Topic 9: Service Marketing Topic 10: Emerging trends And Issues in Marketing Management
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